SunDance Marketing Solutions Expands Wide-Format Offerings with HP Scitex FB700

SunDance Marketing Solutions has added another wide-format printer to its fleet, a HP Scitex FB700. “This printer will really open up creative possibilities for our customers,” says Susanna Toppa, creative director of SunDance. “It’s so incredibly versatile.”

A flat-bed printer, the HP Scitex FB700 can print on any media, rigid or flexible, up to 2.5″ thick. In addition to regular outdoor applications like window graphics, car wraps, banners and billboards, the HP Scitex FB700 can print on doors, windows, ceiling tiles, table tops and so much more, giving businesses unprecedented access to untapped marketing avenues.

With a six-color process and resolution of 1200×600 dpi for incredibly sharp, vibrant images, the FB700 can also print using white ink. Most known for use in back-lit point-of-purchase displays, white ink printing has other exciting benefits.

According to the Specialty Graphic Imaging Association’s SGIA Journal, “[White ink printing] facilitates the use of the print in a day/night mode where it is actively backlit at night but not during daylight hours. This has great appeal to the ecologically sensitive end user by requiring less than half the electricity of standard backlit prints. [The] white-between-color method of printing [also] makes the prints even more interesting by enabling them to be viewed from both sides—doubling the number of potential views in the retail environment.”

“It’s an amazing printer,” says Toppa. “We here at SunDance can’t wait to show our customers what it can do for their advertising campaigns.”

Hearst Media Services to Lay Off 72 Production Workers in Connecticut

The Hartford Courant reports that Hearst newspapers plans to lay off 72 employees here this coming February. The jobs eliminated will be in the production department, mostly related to inserting advertisements, and will include 16 full-time and 56 part-time positions.

The Hartford Courant Media Group plans to take over Hearst’s insert work, along with limited advance printing for the group’s Connecticut daily papers, which include the Connecticut PostThe News-Times of Danbury, The Advocate of Stamford and Greenwich Time. These four papers will continue to be printed in Bridgeport, where the layoffs are to take place.

Henry Haitz III, Hearst Connecticut Media Group president and group publisher, said the transition was “an effort to lower costs, without impact to our readers and advertisers as we navigate a rapidly changing digital frontier.”