Summit Installs Screen Truepress Jet520ZZ Inkjet Press
Summit Direct Mail installed a Screen Truepress Jet520ZZ four months ago to boost throughput and capacity at its Dallas facilities. The impact on the company’s productivity has been astounding.
Prior to acquiring the high-speed inkjet web press, Summit Direct Mail basically had two methods for satisfying customers’ variable data requirements: print color forms on the company’s web offset presses and add customer-specific content offline using roll-fed laser printers, and create full-color variable documents in one step with high-quality digital sheetfed printers.
One of the first projects that the Truepress Jet520ZZ handled was a promotion for bundled home services offered by a communications company. Previously, Summit Direct Mail printed the two-up 14″ job on an eight-color Didde VIP variable cylinder press.
The project consisted of three versions and amounted to just over one million pieces printed four colors over two colors. About 30 hours of production time went into offset printing and offline imaging. By comparison, Summit Direct Mail was able to print and personalize the exact job on the Truepress Jet520ZZ in only 12 hours.
“We currently operate eight continuous forms laser printers with maximum resolutions of 300 dpi and 600 dpi,” said John Barber, founder and president. “Because of the capacity of the Truepress, we expect to retire some of our older-generation technology and keep nothing but the 600 dpi machines.”
Another client, in the financial services industry, each month orders approximately 700,000 promotional letters, printed four-over-four on 8.5×11″ pages. This financial offering features more than 20 versions with differing amounts of customized text and images for different groups. The files are received one day, and the direct mail ships the following day.
“Although printing larger jobs on our Didde web presses is fast, complicated variable data printing involves lots of makereadies,” Barber added, “If the customer needs the finished direct mail right away, the makeready times for the web presses can be prohibitive. We had been moving next-day projects to our HP Indigo presses. This process is more streamlined when it comes to printing many versions, logos and changes under tight deadlines, but the print quality often far surpasses what the job demands.”
Prior to installing the Truepress Jet520ZZ, Summit Direct Mail would divide the job between its Indigo 7000 and Indigo 7600. Working together, the two cut-sheet printers accomplished their mission in 13.5 hours each. The Truepress Jet520ZZ dramatically reduced the turnaround time, doing the same volume of work as both printers in a stunning 3.5 hours.
“In the future, we will exclusively run that project and similar work on the Truepress,”
Simpson Group completes £1.5m investment
An Elitron Kombo Tav +500, via supplier Atech, was also part of the investment. It replaces a much slower DCM, and allows staff to cut without sending out for a die, which can take between 24 and 48 hours to be produced and delivered. It features two independent cutting heads and a cutting speed up to 106m/min per cutting head.
Simpson Group also has a Durst Rho 312R high-speed roll-to-roll printer, capable of printing up to 240sqm/hr. Printed reels can be taken from the Durst and finished on the Crest.
Pre-press and planning manager Bill McNally said the new kit was much faster and the HP10000 allowed Simpson Group to keep up with short-run demand from existing clients, who increasingly wanted targeted or localised campaigns for POS in stores.
“Historicaly we haven’t been set up for the short runs. This should help us target new clients that that before we wouldn’t entertain. Now we’ve got the technology in,”
The investment also enables the company to keep previously outsourced work in-house, which allows better consistency for clients.The company is based in Washington with a sales office in Langley, and has a £12m turnover and employs 120 staff. It also has a smaller Durst Rho P10, flatbed and reel-fed printer, ideal for small orders and producing samples and mock-ups and a Ricoh C901 and Zund Sample plotting table for small-format work and small-volume orders respectively.