Digital Lizard Installs 1st HP Indigo 50000 Digital Press in Las Vegas

Digital Lizard, one of the most advanced digital print facilities in the U.S. and Creel Printing’s Digital Division, is the world’s first HP Indigo 50000 digital press print service provider. With the installation of the high-volume, high-efficiency solution at its Las Vegas facility earlier this month, Digital Lizard is now positioned to provide its customers with personalized magazines, catalogs, direct mail, calendars, and more, all in offset quality.

“The HP Indigo 50000 is the next evolution in the digital print space. It will provide our clients with a cost-effective solution to personalize their marketing message on the micro level, while still producing the large volume necessary to reach their client base,” says William Wieners, president of Digital Lizard. Digital Lizard is the first beta site for the roll-to-roll, 30 inch HP Indigo 50000 announced at drupa 2016. The press is scheduled to be released to market in July.

Additionally, the HP Indigo 50000 supports Digital Lizard’s sustainability goals by narrowing the cost gap for its customers to choose environmentally conscious print, he said.

HP presses and printers in Digital Lizard’s fleet include the HP Indigo 12000 press, 12-HP Indigo 7900 presses, two HP Indigo 7250 presses, an HP Scitex LX850 grand-format poster/banner printer, and an HP DesignJet L25500 60” wide-format poster printer.