Environmental Benefits of 100% PCW Recycled Coated Paper

At Sustainable Brands’ New Metrics conference, New Leaf released a new Life Cycle Analysis (LCA) revealing significant environmental benefits of Reincarnation (100 percent PCW recycled coated paper) over alternatives made with virgin wood fiber. The study, conducted by SCS Global Services, is the first in the paper industry to use a new LCA standard designed to improve the accuracy, transparency and comparability of LCA analyses.

“Though all paper production has an environmental impact, this study clearly shows that recycled papers are better for forests, species, freshwater systems and the climate,” observed Nicole Rycroft, founder and executive director of international environmental organization Canopy. “This Life Cycle Analysis equips customer companies with all they need to be able to choose the best ecopapers to meet their sustainability goals.”

The LCA reveals significant differences in the impact of 2,500 tons of New Leaf Reincarnation paper versus virgin coated paper. Key findings include:

  • Has less than one percent of the impact in terms of Global Climate Change and Ocean Acidification,
  • Avoids impacts from logging on more than 100 endangered species,
  • Uses one quarter of the water used to manufacture virgin coated paper,
  • Has no impacts on rivers or wetlands from recurring logging of large forest tracts, and
  • Avoids harvesting of at least 12,000 acres of multiple forest types.

“Having waited a lot time for a rigorous, holistic LCA standard, we immediately requested a full LCA for New Leaf Reincarnation, our 100 percent post-consumer recycled coated paper, along with LCAs for comparable virgin coated papers produced at three North American mills,” said Jeff Mendelsohn, founder of New Leaf Paper.

“New Leaf is proud to be driving transparency in the paper supply chain by commissioning this study featuring new methodology,” Mendelsohn added. “This study considers the full range of impacts and benefits, including incorporating the latest findings in climate science. It is a comprehensive and fair comparative analysis that sets a new baseline for future LCAs.”

Canopy and New Leaf Paper have collaborated together for years to bring leading-edge ecopapers to market including their work on the 100 percent recycled paper that made the North American edition(s) of the Harry Potter book series a groundbreaker in green book publication.

The study comes in the midst of a sustained push by numerous forest industry players to promote virgin fiber papers and undermine customers’ perceptions of recycled papers.

“The study’s findings reinforce the importance of improving North America’s paper recycling system,” commented Canopy’s Rycroft. “Given the superior ecological qualities of recycled paper, it is imperative that we bolster North American recycled paper production by curtailing recycled fiber exports and improving the quality of recovered fiber available to mills.”

The LCA was conducted by SCS based on Life Cycle Assessment (LCA). The study methodology is consistent with the international LCA standard (ISO-14044), and used the detailed assessment methods described in the draft national LCA standard (LEO-SCS-002) developed to support comparative public claims and currently in the final stages of the American National Standards Institute (ANSI) accreditation process to become a new national standard.

Gannett shutters D.C.-area printing plant, acquires Journal Media

Gannett Co. Inc. is set to cease operations at its Springfield, Virginia, printing plant on Feb. 28, 2016, according to the Washington Business Journal. The plant employs some 250 people, who will all lose their jobs.
Gannett Publishing Services prints USA Today, The New York Times regional edition, the Washington Business Journal, the Sun Gazette (Arlington), the Army Times, the Air Force Times and others at the Springfield plant. It’s unclear at this point where these papers will be printed in the future.
 Meantime, Gannett Co. Inc. inked a deal to buy the Journal Media Group for some $280 million in cash. The deal will be financed through a combination of cash on hand and borrowings under Gannett’s $500 million revolving credit facility.
Gannett adds 15 dailies and 18 weeklies in 14 markets and nine states, including the Milwaukee (Wisconsin) Journal Sentinel as well as $450 million to Gannett’s annual revenues. When the transaction is complete sometime in early 2016, the company will be in 106 U.S. markets and have a digital audience of more than 100 million unique visitors each month.
“This transaction is an excellent first step in the industry consolidation strategy we have communicated to our shareholders and is a good example of the value-creating opportunities we believe are available,” said Robert J. Dickey, president and chief executive officer of Gannet