Johnson & Quin Adds Screen Truepress Jet520ZZ Continuous-Feed Inkjet Press for Direct Mail Output

Johnson & Quin Inc., a recognized name in full-service direct mail production and integrated marketing solutions, has installed the Screen Truepress Jet520ZZ high-speed color inkjet printing system at its facility here, with production expected to begin in early December. Color inkjet printing systems combine both the traditional offset printing and personalization steps into a single process for more efficient production of direct mail packages.The key benefits color inkjet can provide to direct marketers include significant postage savings, shortened turnaround times and unlimited versioning to create highly targeted and effective communications.”One of the key advantages for our clients is the potential for substantial postage savings,” said Bob Arkema, executive vice president. “All versions, including control and test versions, can be combined into a single-size format with one mail sort and production run. This results in a higher concentration of mail going to each postal distribution facility and lower postage costs.”Johnson & Quin specializes in producing personalized direct mail programs for clients nationwide in a variety of industries. In the always evolving direct marketing industry it is essential that Johnson & Quin continues to offer new technologies that provide cost savings and increased creativity to their clients. Production flexibility is critical to printing and mailing over 400 million direct mail packages a year. With the Truepress Jet520ZZ, a roll of plain white paper feeds into the press and personalized, full-color forms exit, ready for folding and inserting. Color inkjet presses allow unlimited versioning so that marketers can incorporate more specific offers, copy and images in a single pass through the press. The time from data to mail will be significantly shorter, and managing and storing inventory for ongoing programs will no longer be necessary.”Many of our large clients are extremely excited to hear that we are adopting high-speed color inkjet,” noted David Henkel, president. “Full-color variable inkjet affords marketers a new level of flexibility formerly offered only with expensive color digital devices. The latest generation of high-speed inkjet equipment produces incredible quality, reduces time to market and has production costs comparable to traditional methods. Preprinted static forms will be almost entirely eliminated in the not-so-distant future.”

At 721 feet per minute, the Truepress Jet520ZZ is one of the fastest color inkjet devices in the direct mail industry. The machine handles paper rolls up to 20.4″ wide which easily accommodates two-up 8.5×11″ letters with bleeds. It also allows for larger self-mailers and other forms.

“The Truepress Jet520ZZ prints at 720×360 dpi, but the perceived print quality is even higher at 1,440 dpi,” Henkel pointed out. “We will have the ability to produce approximately 2.2 million 8.5×11″ personalized forms per day with exceptional quality. For most direct mail letters and self-mailers, the pricing and quality are comparable to conventional offset printing and laser personalization.”

Transcontinental Inc. Sells Its Consumer Magazines, Websites, Related Platforms to TVA Group for $5.5M

Transcontinental Inc. announced that it is selling its consumer magazines and their Websites, as well as all related platforms, to TVA Group. The $55.5 million transaction is subject to approval by regulators, including the Competition Bureau; it also covers the printing of these magazines by TC Transcontinental Printing and the extension to 2022 of the contract signed in 2013 to print some of the TVA Group publications.

“In the context of the highly competitive magazine industry that is experiencing a proliferation of platforms and generated content as well as migration of advertising revenues towards digital media, Transcontinental Inc. has decided to sell its consumer magazines produced in Montreal and Toronto to TVA Group whose platforms will enable the continued evolution of these magazines,” said Francois Olivier, president and CEO.

“Furthermore, Transcontinental Inc. has decided to now focus on the local advertising market, which offers us more business opportunities through our 180-odd newspapers in Quebec, Ontario, Saskatchewan and the Atlantic provinces,” he continued. “This important phase in the evolution of the corporation also gives TC Media full latitude to further develop its digital and interactive marketing products for retailers, among others, and to advance the production and delivery of content in the fields of business and education.”

The brands involved in this transaction include: Coup de pouceElle QuebecDecormagLe Bel Age MagazineMagazine Vero; recettes.qc.ca; Canadian LivingStyle at HomeElle CanadaGood TimesThe Hockey News; and more.

The magazines Vancouver Magazine and Western Living, distributed in Western Canada, remain the property of TC Media.

“On behalf of all the employees at Transcontinental Inc., I want to thank the some 310 people at TC Media affected by this announcement,” noted Olivier. “Their dedicated contribution has been invaluable for many years in building the readership for these popular magazines now being transferred to TVA Group.”

Printing Contract
As part of this transaction, Transcontinental Inc. has also signed a parallel agreement with TVA Group to print these consumer magazines and its marketing products for a period of seven years, and to extend the contracts signed in December 2013 to print certain TVA Group magazines to the end of June 2022.

“Today’s agreement creates twofold value for Transcontinental Inc.,” relayed Olivier. “In one stroke we have also improved the book of business for our Printing Sector.”

 

 

SunDance Marketing Purchases HP Latex 3000 Wide-Format Printer for Double-Sided Printing

Orlando-based SunDance Marketing Solutions is expanding its large-format portfolio with an HP Latex 3000 printer, purchased at GRAPH EXPO 14. With a long history as a satisfied HP Indigo customer, HP was a natural first choice for the company in its search for new wide-format equipment.Many factors influenced the company’s decision to purchase the HP Latex 3000, including the printer’s double-sided printing capabilities, increased speeds and reduced costs and, most importantly, the ability to print on a broad range of substrates with industry-leading quality.“At SunDance, we tend to think bigger is better, and we were determined to acquire a large-format device that not only meets our current needs but blows the competition away,” said John Henry Ruggieri, director of operations at SunDance. “We are thrilled about the new possibilities the HP Latex 3000 printer brings and are confident the printer will deliver on its promise.”

Demonstrated in HP booth 1913 at GRAPH EXPO 14, the HP Latex 3000 now features double-sided printing capabilities and an optional ink collector for printing unlined mesh banner and porous textiles. With the HP Latex Optimizer, the printer offers broader media versatility, while ensuring consistent image quality at high speeds.